Resume - Devjit Basu

Devjit Basu          2 Lavender Dr, Edison NJ 08820          [email protected]         732.770.6064


EDUCATION


MFA - Design Technology (2003) - Parsons School of Design, New York, NY
B. Arch. - Architectural Design (1994) - School of Architecture, CEPT, Ahmedabad, India

WORK EXPERIENCE


Since 2010 Vice President - User Experience & Design Blackrock, New York, NY

  • Develop front-end user interfaces, create proposals, functional specs, flow charts and schematics for client reporting platform catering to portfolio managers, traders and business operations.
  • Participate in product definition and strategy process translating stakeholder objectives and business requirements into conceptual and visual solutions.
  • Establish best practices, standards, templates and style guides that help consistenyly produce interfaces with optimal user experience.
  • Present interaction design concepts including user personas, scenarios and interaction models.
  • Create prototypes, wireframes & diagrams to represent content, information architecture and interaction design.
  • Act as the "users advocate", be responsible for conceptual development, driving the interaction and visual design processes, and quality assurance testing.

Since 2008               Asst. Vice President - User Experience           BNY Mellon, Jersey City, NJ

  • Create demos for financial products using Adobe Flash and Adobe Captivate.
  • Design and Create prototypes for user interfaces using Flash, Flex, JavaScript, HTML and CSS.
  • Create, maintain and update the designs for client facing websites.
  • Create effective brand management, facilitate product communication, enhance marketability of products and services.

2003 - 2008                    New Media Director                 The CSI Group, Paramus, NJ

  • Supervise the complete project cycle from meeting with Clients and understanding Project requirements, creating budgets and proposals, to production and final delivery.
  • Create SEO friendly, table-less, CSS Positioned sites using XHTML, CSS and JavaScript.
  • Create full-browser Flash websites requiring ActionScript that parse XML data generated by ASP pages and display data from SQL Server databases.
  • Create CD-ROMs using Lingo and ActionScript including incorporating third party extensions and plugins.
  • Build a library of reusable elements; Flash components using ActionScript, JavaScript and ASP/PHP code snippets, animation templates, CSS layouts and designs etc. to streamline production.
  • Build internal project management portals using ASP and Access for tracking jobs, invoices, purchase orders, production status, archives etc.
  • Troubleshoot and resolve any technical issues that may arise. Worked on displays using Compact Flash media and LCD screens, touch-screen interfaces, networked servers for onsite events etc.
  • Clients included Citizen Watch Company, Ricoh Corporation, Castrol USA, Tag Heuer etc.

2001 - 2003                    3D Artist                      Imagination Frontier, New York, NY

  • Created Renderings, Animations, Effects and Transitions
  • Designed and produced DVDs for corporate clients
  • Created and maintained company website, logo animation and demo reel.
  • Clients included Clinique, Origins, Shiseido, Christian Dior

1999 - 2001                    Graphic Artist              Princeton Video Image, Lawrenceville, NJ

  • Project Management - analyzed client needs, directed art, obtained preliminary approvals and set up delivery of final work.
  • Created “Photo-real” digital artwork for “Virtual Insertion” in broadcast video.
  • Created “impossible to tell” special effects for advertising by combining digital art and video footage.
  • Produced and edited demo reels highlighting products and capabilities.
  • Designed and updated the artwork database in Microsoft Access and also designed other project management tools and templates.
  • Reviewed proprietary “Live Video Insertion” software for the engineering department and supported GUI development.
  • Provided on site support as required (CBS studios, Fox TV Outdoor shoot, NAB Expo) for special jobs requiring graphics support.

1996 – 1999                    Director – Space Design                       Whisper Design Pvt. Ltd., New Delhi

  • Handled exhibition and retail design projects. Clients included GE Power systems, Coty, Pepsi Foods and the French Government.
  • Supervised and executed everything from concept & costing, design and presentation, to fabrication & finishing, for Corporate Exhibitions.
  • Managed fabrication, on and off site, with extremely tight deadlines.
  • Developed new business and exceeded target turnovers for 1997 & 1998 by large margins.
  • Introduced Cad computing tools and large format printing into the design and presentation process.
  • Brainstormed, together with principal, on overall company directions and strategies. 

1995 – 1996                    Broadcast Designer                  New Delhi Television, New Delhi

  • Graphics Support for Live News: created live broadcast graphics often with turnaround times of under an hour for breaking news. 
  • Graphics support for post-production: created information graphics, animations, stings, teasers and promotion clips.
  • Participated in on-site operations for special events like elections and budget broadcasts.
  • Commended for exceptional calm while performing under pressure and in crisis situations.